Taglines:
"true to pleasure"
"for pleasure seekers"
"pleasure has more than one layer"
"dare to go double"
They often use the keyword pleasure when advertising their product.
Target audience: 14-45 years old
Advertising:
Magnum uses social media (e.g. facebook, instagram, twitter) as a way to advertise. You can find some of their ads on billboards, bus stops, shops and tv commercials. They often use celebrities in their advertisements.
Advert:
My main target audience, for this ad, will be beach goers on hot summers
I'll be using imagery to show how delicious the ice cream can look
Above all I'd want people to compliment the flavour
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