It's crucial to look at existing documents as these can give you ideas and inspiration for parts you could utilise in your own projects.
For this task, I chose to research the TV series "The Stranded". The genres are adventure, drama and mystery. The trailer follows the codes and conventions of these genres. It gives the audience a sense of adventure when he's looking to explore the city and when they get stranded on the island. We see the mystery when we question: "What is happening in this island?" For the drama genre we have the death of the father and the devastation caused by the tsunami.
The poster shown gives a sense of dread as the school is destroyed right after their graduation.
The show is aimed at teens and older, this can be seen on the above photo; the characters are also quite young, and the setting piques the curiosity of teens as, it's a mystery you want to know the answer to.
The way they give us the synopsis and tagline makes us question what will happen to the students. As said before they had just graduated, and now they are stuck with no access to the outside world. What would you do in this predicament?
Multi media is useful for bringing attention to a variety of audiences, not everyone uses the same websites or digital devices. The media however, has to be cohesive. You cannot have a comedy style movie poster and then a horror style trailer. That'd confuse individuals.
Arcane
Merchandise
Arcane has various merch, as you can see above. Some had already been created before the release of the series, as it is based on a game; however most of these pieces were made to promote the show. Some of my personal favorites being the accessories.
Posters
I found these on their official website. Even though they had other posters with all the characters, I liked these with every individual character; I found them quite captivating. These give the viewer insight on the most important characters.
Billboards
Billboards are very important for people not familiar with the show/movie, as these can make all the difference in a person's decision. If it looks appealing and interesting a viewer, intrigued by it, is prompted to watch it.
Social Media
Social Media is an important platform as it allows users to get info on their favorite topics. If someone wanted to research more about Arcane or learn some obscure, but interesting facts social media is the place to go. The official account often shares behind the scenes and insight on development.
Website
Their website has proved invaluable when searching for information, there you can find: Trailers, Synopsis of the Worlds, Behind the Scenes, Announcements, Sneak Peeks, etc.
Trailers/Announcements
Trailers are just as, if not more, important as sneak peek teaser photos. They show us what the overarching storyline will look like, it introduces us to the main characters and helps build tension and suspense; creating hype for the viewer.
TV Commercial
I was quite surprised by the discovery of this commercial. Commercials are important for people who are watching a show and are stuck waiting for the commercial break to end. They might be looking at their phone to pass the time and, if the sound catches their attention and the imagery further grasps their interest, they will remember it and are more prone to watch it.
Radio
Once again, I was surprised when I discovered they had publicized on radio. This is not completely unexpected, considering our previous entry, but surprising nonetheless. Radio is an important media, as you often use it when travelling. When listening to music on a radio sometimes you can't be bothered to change station, so whenever a break comes on you're stuck with it. These breaks can be either can be interviews or ads, both equally annoying, however you might end up paying attention to whatever is being promoted. If it catches your attention then the promotion has done its job.
Press
Press packs. Think newspapers, magazines. This type of media is the most useful for people with no access to internet or a digital device, however most articles are now available in digital format, as well.
Comments