Logo:
"According to the Imaginary Forces team, the resulting font was intended to be a combination of the font for a Stephen King novel, and something pulled from the title sequence of the Alien movie."
Black is used for the letters, outlined by red. The "S" and "R" in "Stranger" are slightly dipped.
As seasons progress, their respective number is added behind the "Stranger Things" text. This was common practice in the 80s. A faint glow is present on the number.
Posters:
The logo is always centered, located at the bottom. Season's 4 poster actually deviates from the previous posters. Previously, they had a center character with their hands extended, and head tilted down, surrounded by the rest of the cast. However, in season 4 they are all facing the underground. Almost as if, instead of the underground coming to them, they are coming to it.
Netflix is often located on the bottom, in the most recent posters being located at the center. Season 4 was separated into 2 parts so, 2 dates are added to the left of Netflix. With the headline being introduced in season's 3 poster.
Kyle Lambert, the poster artist for seasons 1-3, has created the below articles showcasing his work being advertised on different media. It can be seen on billboards, subways, toys, vinyls, books, etc.
Social Media:
Instagram:
I have found 2 official Instagrams from Stranger Things. The first one focus on giving viewers updates, trailers and behind the scenes posts while the second one is for their real stores. The posts are often on location and often involve the cast; We see fans in the store's Instagram.
Twitter and Facebook:
From Twitter and Facebook, we see users interacting with the posts. It is important to have a wide range of social media. Not everyone that uses Facebook has Twitter, with more platforms it's possible to reach a wider audience. Some of their posts include inverted text, a prominent feature of the show.
Stores:
Real Life:
Strangers Things has physical stores. From my understanding, these are pop up stores. They showcase iconic scenes from the series, they include an arcade, and of course they sell merch.
Here is one of their store's locations: https://feverup.com/m/100756
Online:
They have an online store on Netflix. Merch is a key element when promoting a show, not only will it be able to satisfy fans with mementos from their favorite shows but, it will also introduce people to the franchise.
Fan Merch:
As with any popular show, fan, and even official merch, is sold on countless merch websites.
Collaborations:
Stranger things has had multiple collaborations, some of them include: H&M, Pull&Bear, Levi's, Havaianas, Polaroid OneStep 2, LEGO, Funko Pop and cereal brands.
Collabs introduce fans of a brand to another, therefore gathering more attention to both brands.
Not related to Stranger Things (the series) but I think it deserves a mention:
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