10 facts
Over 214 million viewers watch Netflix as of September, 2021
They house more than a petabyte of data, equivalent to a thousand terabytes
It's available in 190 countries, making it almost available in every country.
VPNs are used to watch exclusive content in a specific country. Netflix constantly counters this by finding new ways to block VPNs
On average users watch 3.2 hours of Netflix everyday
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As of May, 2021 Netflix had a market cap of over $216 billion
Netflix was one of the first streaming services available as an app. With its debut on Apple products in 2010
In 2017, Netflix won its first Oscar. As of October 2021, it's had 36 Oscar nominations
Data collected from a report shows that in 2019 Netflix viewers have watched around 164 million hours per day
A 2016 study shows 58% of users choose Netflix for its cost-effectiveness
Netflix is most popular with Generation X; these were born between 1965-1980. They may be more interested in Netflix as it can be a program used for the whole family; therefore, saving them money, with countless entertainment and shows for a vast age range.
Channel 4 is the most popular amongst millennials, born between 1981-1996. This might be due to the fact they often channel surf and Channel 4 has plenty of good shows. If they need something specific, they can then choose to watch Netflix which, if owned by their parents, it wouldn't make sense to buy it twice.
On the other hand, Baby Boomers prefer BBC and ITV, but also Channel 4. I think Netflix isn't in their top 10 due to the fact that, it wasn't available when they were children. They have gotten used to their favorite channels and know the times of when programs will be broadcast. This makes streaming services not a priority for them.
13/06/2022
This task was to research audience. We had to make sure our products aligned with Netflix's target audience considering they were the company we would be working with. It was important that we didn't create something outside their parameters as it would be rejected otherwise. By having a general idea of our audience, we can improve our work to create something that the majority will enjoy.
Our project focuses on a true crime documentary so our audience would enjoy those. Since Netflix is popular with generation X, they would be the main target audience.
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