Audience Research (Fashion)

The average target audience for fashion magazines ranges from young adults to adults. The majority of readers are female.

Instagram, Pinterest, TikTok, Weibo, Twitter, Snapchat, Facebook and YouTube are widely used by the target audience.

Makeup, watch, perfume and fashion brands would advertise on this magazine type.

Vogue 2020 analytics:

https://www.ukessays.com/essays/marketing/consumers-buying-behaviour-of-fashion-magazines-marketing-essay.php

https://greenbuzzagency.com/social-media-and-the-fashion-industry/

https://www.adjust.com/blog/social-media-marketing-for-mobile-fashion-apps/

https://www.heuritech.com/blog/articles/trends-on-social-media/

https://issuu.com/lunacarvajal/docs/revista_digital